The luxury £750 gold-infused anti-wrinkle cream that users swear by to “train skin to look younger” has been reduced to under £100. Beauty enthusiasts are singing the praises of this high-end face cream, which is infused with 24 carat gold, bee venom and placenta.

The Bee Venom and Placenta 24 Carat Gold Ultimate Creme by Rodial usually retails for a hefty £750, but the premium beauty and skincare brand is currently offering the luxury product at an almost 90% discount. For a limited time, shoppers can snap up the cream for just £95, a massive saving of £655, plus, you get free next day delivery. 

Described as “wonderfully rich”, the cream is said to brighten and smooth skin, leaving users looking “10 years younger” and it promises to plump and smooth fine lines and wrinkles. It’s so effective that people are “ditiching” makeup in favour of the product and even Princess Kate has been said to use it. 

Infused with gold, the cream has been formulated to smooth and brighten your skin’s appearance and tackle the 10 visible signs of ageing. It’s been engineered with Rodial’s most concentrated anti-ageing complexes in a silicone-free formula to erase fine lines and wrinkles, uneven skin tone, enlarged pores and more.

The age-rewinding skin-perfecting face base uses bee venom, vitamin C and placenta protein to help smooth the appearance of skin and increases tone, with nano peptides encased in 24 carat gold to promote a youthful-looking complexion. Gently massage onto a cleansed face and neck during your morning and evening skincare routine.

On the Rodial website, the Bee Venom and Placenta 24 Carat Gold Ultimate Creme has earned a near-perfect average star-review of 4.8 out of five from over 150 reviews.

One shopper said:”Seriously the best moisturiser that I’ve found, I have tried many top rated.It keeps my skin hydrated, tightened, and reduces lines. I’m very satisfied at 71.” 

A second wrote: “Noticed the difference in my skin straight away, my fine lines seem much improved. Love the texture of the moisturiser and it soaked into my skin without leaving stickiness. I am not that keen on the smell but it’s not awful. Would definitely buy again and recommend. Looking forward to seeing the difference after four to six weeks of use.”

A third explained: “I have always used ‘high-end’ (expensive) skincare. But I have never noticed such dramatic results in just a few days with any other product. My skin feels so much more hydrated and brighter. I use it morning and evening. It is a good base for makeup as it absorbs so well. I have reacted to some other products but have no issues with this.”

However, one customer only gave the Rodial Bee Venom and Placenta 24 Carat Gold Ultimate Creme three stars, noting there was “lots of excess product on the face after absorption.” They remarked: “It’s a very rich cream, too rich for me.” For a lighter cream, consider a hydro-gel formula, such as the Clinique Moisture Surge™ 100H Auto-Replenishing Hydrator that is £23.40 at Boots. 

Elsewhere, the £100 Elemis Pro-Collagen Marine Cream, up for grabs on LookFantastic, is also receiving rave reviews as a top-notch luxury moisturiser. Similarly, the Augustinus Bader The Rich Cream is making waves, priced at £145 for a 30ml bottle.

Meanwhile, bargain hunters can rejoice as The Ordinary’s Plump and Firming Collection sees a price cut from over £15 down to just £13.50 for a limited period.